Project Digital — Basic Brand Refresh Discovery

Basic Brand Refresh

Welcome to your Brand Refresh Discovery.

This process helps us understand what’s working, what needs to change, and how your brand should evolve. You can complete it over time—your progress saves automatically in this browser.

This is a refresh, not a complete rebrand. We’re looking to refine and realign what you already have, preserve useful brand equity, and create a cleaner, more consistent visual system.

Company name

Primary contact

Email

Website

In one or two sentences, what does your company do?

What are your primary products or services?

Section 2

Why are we refreshing the brand?

We want to understand the problem before we start making visual decisions.

What prompted you to consider a Brand Refresh now?

What feels outdated, inconsistent, or ineffective about your current brand?

What parts of your current brand are working well?

What needs to stay?

Company name Existing logo concept Logo symbol/icon Current colors Current typography Tagline

What definitely needs to change?

Section 3

Your current logo

Don’t worry about design terminology. Your reaction is enough.

Which statements feel true?

I still like it; it just needs cleaned up. I like the concept but not the execution. It feels dated. It feels too complicated. It feels too generic. It doesn't represent the quality of our company. It is difficult to use consistently. Something feels off, but I'm not sure what.

What do you like most about your current logo?

What do you like least?

Upload current logo files

Files are uploaded securely to your Project Digital project. Maximum recommended file size: 4 MB each.

Section 4

How should the brand feel?

Choose 5–7 words. The goal is direction, not perfection.

We ARE…

We are NOT…

Example: We are modern, but not trendy. We are professional, but not corporate.

Section 5

Your customers

Who is your primary customer?

Are you trying to attract more of the same customer, or a different audience?

Section 6

Competition

Competitor 1

Competitor 2

Competitor 3

Are there competitors whose branding you think is particularly strong? Why?

Do you want to visually fit within your industry—or intentionally look different?

Section 7

Visual likes & dislikes

You don’t need to know design terminology. Show us brands, websites, packaging, ads, signs, or anything else you’re naturally drawn to. We’re more interested in why you like something than whether it’s related to your industry.

Example 1 — link or brand What do you like about it?

Example 2 — link or brand What do you like about it?

Example 3 — link or brand What do you like about it?

Show us something you dislike. Why doesn’t it feel right for you?

Upload screenshots or visual references

Your visual references are uploaded securely with your project. Maximum recommended file size: 4 MB each.

Section 8

Color & typography

How do you feel about your existing brand colors?

Colors you’re naturally drawn toward

Colors you absolutely do not want

Are there existing fonts or typography styles that need to remain?

Section 9

Brand applications

Your Basic Refresh includes three branded applications.

Choose three

Business Card Design Social Media Template Email Signature Social Profile/Cover Updates Header

Where will your refreshed brand be seen most often?

Section 10

Final gut-check

Our current brand looks too…

Our refreshed brand should look more…

When someone sees our refreshed brand, I want them to think…

The one thing I absolutely do NOT want this refresh to become is…

If we finish this project and you say, “That is exactly what we needed,” what will have changed?

Anything else we should know?

Upload any other existing brand materials

Examples: business cards, brochures, social graphics, signage, presentations, ads, photography, or brand guidelines.

Review

Your Brand Refresh Discovery Brief

Review your responses before submitting. When you submit, Project Digital will receive your discovery and a branded Discovery Brief PDF will be generated.

Your Brand Refresh Discovery has been submitted.